Hey there, I’m Alanna

A multi-passionate business owner with an MBA and over 10 years experience in the real estate and marketing industries.

The name Arterra is a sophisticated take on "the art of real estate", with a play on my initials - A.R.T. - and "terra" being a subtle nod to real estate, my main passion.

At Arterra, we believe marketing your real estate business shouldn’t feel overwhelming, time-consuming, or inconsistent. That’s why we’ve created a curated shop of plug-and-play templates—designed specifically for real estate professionals—to help you attract and convert leads with ease and elegance.

Founded by a real estate marketing expert with a background in commercial real estate investment analysis, appraisal, property management, and digital strategy, Arterra exists to empower agents, brokers, appraisers, lenders, property managers, and STR hosts with tools that look as professional as you are—without the DIY stress.

We offer client attraction booklets, investor pitch decks, buyer/seller guides, stat report templates, welcome books, financial projection spreadsheets, and more. Every product is crafted with industry insight, strategic structure, and clean, modern design—so you can save time, elevate your brand, and grow your business with confidence.

Whether you’re just getting started or scaling to new heights, Arterra helps you show up with clarity and consistency—while freeing up your time for what matters most: your clients, your goals, and your life outside the office.

Arterra is here to help you market smarter, not harder.

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